Applied human informatics (AHI)
Open Journal of the Academy of Human Informatics (ISSN 2433-2372)

Vol.4 (2022) No.1 p.19-33 prev. | next
Special Issue on Intelligent Environments for Health and Well-being
10.14865/ahi.4.1.19
Article
Examining the Impacts of Exaggerated Notification Texts on Smartphone Application Users
Shinnosuke DATE1) Wenzhen XU2) Masato TAYA2,3) Takeshi IWAMOTO11)
1) Smart Architectural Technologies, Eindhoven University of Technology, Eindhoven, The Netherlands. a.j.j.grave@tue.nl
2) Digital Life, Amsterdam University of Applied Sciences, Amsterdam, The Netherlands
3) Architecture in Health, HAN University of Applied Sciences, Arnhem, The Netherlands
Received: Oct. 8 2021; Revised: Jan. 09 2022; Accepted: Feb. 14 2022
Keywords: notification, application, exaggeration, CTR, engagement
Abstract
Exaggerations are widely used in creating attractive notifications, while overly exaggerated contexts may cause negative effects on users' engagements. To re-duce the issues arising between the Click Through Rate (CTR) and user engage-ment with notifications, it is necessary to clarify the impacts of exaggeration on CTRs and user engagements. Since no comprehensive indicators have been suc-cessfully created yet, our first step is to propose an indicator to define and meas-ure the strength of exaggeration of notification text. In addition, we created exag-gerated notification text using these indicators and experimented with the applica-tion. In this paper, we have shown that exaggerated notifications may temporarily increase the CTR but not continuously. Although the results of the engagement study did not show any significant difference, the subjects who opened the exag-gerated notifications showed a tendency to exit the application without perform-ing any screen operations, indicating that exaggeration may reduce engagement.
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